Brain & Senses

Memory

Memory supplements are one of the most heavily marketed categories, and one of the most closely watched by regulators. Here's what the evidence says.

What we cover

  • Memory and "cognitive support" supplements
  • Age-related memory changes vs. dementia
  • Ginkgo, phosphatidylserine, B vitamins and other common ingredients
  • Lifestyle habits with stronger evidence: exercise, sleep, blood pressure control

Common ingredients and the evidence

Ingredient or optionUsed forEvidenceNotes
B vitamins (B12, folate)Memory in people who are deficientLimitedHelps if you're low; little benefit otherwise.
PhosphatidylserineAge-related memory declineLimitedOlder, small studies.
Ginkgo bilobaMemory, dementia preventionInsufficientThe large GEM trial found it didn't prevent dementia.
ApoaequorinMemoryInsufficientIts maker was sued by the FTC over memory claims.

Ratings follow our evidence scale and are updated as new research appears.

Claims to be careful with. Memory supplement claims are a long-running focus of the FTC. No supplement is proven to prevent or reverse memory loss, Alzheimer's or dementia.

See a doctor if…

Memory problems are getting worse or affecting daily life, such as getting lost in familiar places or repeating questions. Several treatable conditions can cause memory changes.

Medical disclaimer →

These statements have not been evaluated by the Food and Drug Administration. Products discussed are not intended to diagnose, treat, cure, or prevent any disease.